Playertek signs The Playbook to navigate GPS campaign

Playertek, the world’s most powerful GPS tracker for the individual footballer, has hired The Playbook for an influencer and media campaign. 
The Playbook will create a campaign designed to engage and educate social influencers, with ‘Playertek FC’ team members being gifted product as the new season launches. Providing influencers with the same rich data analytics and insight as our elite professional heroes, traditional media will also be engaged to help raise the pr