19-04-2017 01:01 via marketingweek.com

Plastic surgery ad banned for ‘exploiting’ young women’s insecurities

The Advertising Standards Authority (ASA) has branded a TV ad as “irresponsible” after it glorified breast enlargement among young women.
MYA Cosmetic Surgery aired the controversial TV ad on 16 January 2017. The ad focuses on multiple young women – some of which are wearing bikinis and sat in a Jacuzzi tub – each discussing how breast surgery has transformed their confidence.
One of the girls says: “I can’t believe I used to be so ne
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