Plan International UK aims to destigmatise periods in latest campaign

To destigmatize menstruation, Plan International UK has introduced miniature sanitary pads called Plaster Pads that are worn like plasters on the occasion of International Day of the Girl. 
Conceptualised by AMV BBDO, the Plaster Pads will be printed with the slogan 'after all blood is blood' to highlight the need to remove the stigma around blood and emphasizing the normalcy of periods. The campaign will use the hashtag #weallbleed to further reiterate the same message.