Placement of video ads does matter when it comes to reaching brand objectives on Twitter

Retention is a powerful tool when it comes to the location of video ads in the social environment  for reaching a brands' objectives, with ad placement a key factor when it comes to in feed video ads on Twitter.
According to new research by MAGNA and IPG Media Lab in partnership with Twitter, best practices for "first view"  (promoted video at the top of the timeline) and “standard view” (promoted video throughout the timeline), the video ads placed at top of the feed