PizzaExpress moves beyond gamification with reservation chatbot launch

PizzaExpress has launched a Facebook Messenger bot allowing people to book a table upfront, in a bid to move away from gamification and make a “real” impact on how customers interact with the brand.
The bot allows consumers to choose a local restaurant and book a table within 90 seconds and uses live data to analyse timings and table availability.
The bot follows on from the restaurant brand’s Christmas activity, which allowed diners to scan a code using their smartphones to g