Pizza Express says Christmas campaign is just the start for how it uses chatbots in its marketing

Chatbots have been a hot topic among marketers of late, and Pizza Express recently tested the waters with a game that its customers could play in-restaurant to win prizes, like a free serving of its famous doughballs.
But, it’s not writing the technology off as a bit of fun and will be exploring how to use it across the business in the coming year.
“We try to get back to all out customers personally to talk about their restaurant experience. But if a customer wants quick information