Pinterest taps former Walmart executive Brian Monahan as head of vertical strategy

Pinterest has poached Brian Monahan, Walmart's former head of marketing, to spearhead its efforts in developing marketing programs to increase brand awareness, user adoption and revenue. 
The industry luminary's remit will include CPG. retail, entertainment, auto, tech and more and he will report to the visual bookmarking site's head of partner marketing, Cat Lee. 
Monahan is an advertising veteran, having held various roles at IPG Media Lab and being credited as the co-founder of medi