Pinterest Promoted Video lands in the UK with Hunter Boots on board as a partner

Pinterest will now offer UK brands the opportunity to advertise on the platform via its Promoted Videos format. The ad units, which were rolled out back in August, were previously only available to exclusive brand partners in the US.
Starting from this week, branded videos will be available to all businesses in the UK, kicking off with a promotion from Hunter Boots which will display on users' feeds on the visual bookmarking tool.
The Hunter campaign celebrates the brands relationship with rain,