Pinterest co-opts visual discovery technology for advertisers

Pinterest has begun to make good on its promise of monetizing its visual discovery technology with the roll out of the first adverts to harness the tool.
The new form of Promoted Pin will pop-up in the Related Pins and Instant Ideas sections initially before extending to Shop the Look and Lens over the coming months.
Pinterests proprietary software has the smarts to catalogue images based on unique differentiators such as colour, shape and texture in order to allow potential customers to identif