Pilsner turns to classic Czech design to educate drinkers on taste

SABMiller has turned to classic Czech design emphasis to beer lovers, the benefits of drinking its Pilsner Urquell unpasteurised Tankovna beer.
Created by UK design agency Purple Creative, the posters are aimed at both bartenders and consumers and have been created to sit at point of sale to catch attention. 
The series of posters have been designed in an artistic Czech retro style and were inspired by 1920-30s matchboxes, and both retain heritage but with a modern twist