Philip Morris International CEO on going smoke-free & becoming a tech company

Phillip Morris International doesn’t want people to smoke its cigarettes any more. That’s the underlying message that the Marlboro manufacturer aims to relay going forward - and one that it’s chief executive, Andre Calantzopoulos, believes in.
When he sits down to speak to The Drum in Cannes, he does so while holding one of the company’s new products: a branded smoke-free heated tobacco unit, branded Iqos, that it plans will help take the company into