PHD launches in South Korea with HeeYoun Yang at the helm

Omnicom Media Group has announced that PHD is to open an office in South Korea as it continues to expand its APAC offering. 
The new operation will be headed up by HeeYoun Yang, who has been appointed as managing director. With over 22 years of experience in strategic media planning and digital, she joins the network from Proximity Korea where she was the general manager.
This year, the PHD group was appointed to handle Volkswagen's US$3bn global media account,