Personalisation: the clock is ticking for brands

Personalisation might be the most important factor for marketers in 2018, according to a recent Salesforce study, which found that 52% of consumers would switch away from brands that don't personalise communications. In the same survey, 65% said that personalisation influences their brand loyalty.
What does effective personalisation look like? The best example is your Amazon homepage. Amazon uses algorithms to personalise your homepage, by tailoring product recommendations based on search a