Pernod Ricard set to launch luxury hub in ecommerce play

Pernod Ricard is set to launch an exclusive online hub ‘Discover the House’ aimed at “high net worth individuals”, as it seeks to expand its ecommerce offering in the luxury market.
The alcohol behemoth, which owns premium brands such as The Glenlivet, Perrier-Jouët and Royal Salute, filed the ‘Discover the House’ trademark with the UK Intellectual Property Office and classed it under ‘electronic commerce services’.
Speaking at its 2015/2016 f