Pernod Ricard CEO details its media supply chain crackdown as it looks to be less reliant on third parties

As P&G begins to review all of its agency contracts in 2017 to exert greater control over the quality of its media strategy, Pernod Ricard is hoping that its own efforts to internalise digital media buying and soon its content production will be enough to achieve clearer transparency and exert more direct control.
Speaking to The Drum earlier today at the Pernod Ricard half year results, chief executive Alexandre Ricard said that comments made by P&