Pernod Ricard Asia appoints AnalogFolk to lead digital

Pernod Ricard has hired AnalogFolk as its lead digital agency, helping cement the agency in the region after opening its first office in Asia in Hong Kong last year.
AnalogFolk had already been working with Pernod Ricard on project-based work, particularly around social media in and around the Greater China region. Pernod has now expanded this to cover all of Asia, starting with a multi-brand social acceleration program that the agency has been working with Pernod on.
According to Analogfolk, it