PepsiCo scores UEFA Champions League partnership extension

PepsiCo has extended its global partnership with the UEFA Champions League for an additional three years enabling the food and beverage giant to associate brands such as Pepsi Max, Walkers and Gatorade with the tournament until 2021.
PepsiCo has been a sponsor of the prestigious tournament since 2015 to promote its ‘performance and purpose’ to over 100 global markets, harnessing top players such as Leo Messi to promote its crisps and staging events such as the Gatorade 5v5 tournament