PepsiCo launches premium water bottle brand named Lifewtr

PepsiCo has launched a premium water bottle brand called Lifewtr in a bid to rival Coca-Cola’s Jennifer Aniston-endorsed Smartwater.
Lifewtr, which PepsiCo is describing as “a purified water, pH balanced with electrolytes added for taste,” will begin to hit US shelves in February of next year. The launch comes as bottled water sales continue to grow with consumers looking for healthier alternatives to soda and other sugary drinks. According to research from Mintel, sales o