PepsiCo Latin America 'refresh' 7Up campaign with Impero

PepsiCo Latin America has launched a new campaign entitled ‘RefresCosas’ across Latin American markets, meaning ‘Refreshing Things’. The social media campaign has been created by Impero. 
The campaign has been rolled out on the brand’s Instagram and Facebook across Latin America and consolidates on the success of the previous ’7Up vx El Calor’ or ‘7Up vs the Heat’ campaign. Divided into four concepts, each with eight short