PepsiCo design chief: ‘The future of design is all about human-centricity’

Mauro Porcini, PepsiCo’s chief design officer, discusses how brands can embrace design strategically and emphatically going into 2023.
The world, and the way we do business, is changing at a rapid pace. Globalization, digital media, and technology have shifted the traditional barriers to entry of production, distribution and communication, and they’re not as solid as they used to be. Large-scale distribution and massive media investments are no longer a requirement for success. Compa