11-07-2017 16:30 via marketingweek.com

Pepsi sees ‘infinite possibilities’ in ecommerce

PepsiCo plans to focus on pushing healthier products, ecommerce and using marketing to drive its top line as it looks to build on steady growth despite headwinds in the soft drinks industry.
The company reported net revenue growth of 2% to $15.7bn during its second quarter ending 17 June; this was slightly ahead of the $15.57bn it had originally forecast. And sales in its core North America beverage unit also rose 2% to $5.24bn.
The company said it witnessed “good results” across Eur
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