Pepsi launches innovation hub to foster niche brands

PepsiCo is launching an innovation hub in the US, dubbed ‘The Hive’, as it looks to fosters its smaller and niche brands and give them room to grow.
In a results call for investors today (10 July), PepsiCo CEO Indra Nooyi revealed that the company is creating “a small entrepreneurial group” that will sit separate to the rest of the business.
She explained: “It is a business within a business and will be taken out of the core headquarters. It’s going to be an e