Pepsi is increasing media spend to better rival Coke

Pepsi is struggling to keep pace with Coke — and is hoping a bump in ad dollars will help turn its fortunes around.
Parent company PepsiCo plans to invest more into marketing its namesake soda business, which has taken a hit as of late. The soda giant’s North American beverage unit — home to brands including Pepsi, Gatorade, and Mountain Dew — experienced a 1% sales dip during PepsiCo’s first quarter, marking the unit’s third straight quarter of sale