Pepsi debuts first 'Digital Hubs' in Dallas and Barcelona

In an effort to create jobs and invest in the digital-first future, Pepsi has opened its first Digital Hubs in Dallas and Barcelona. The centers will focus on development and deployment of leading technologies including machine learning and artificial intelligence — and aim to help the company achieve ‘the perfect Cheetos.”
Food and beverage giant PepsiCo today announced that it is launching its first-ever Digital Hubs, two centers located in Dallas and Barcelona, respectively,