People's trust in brands faces biggest dip since the 2008 financial crash

In the UK, brands are facing their biggest trust crisis since the global recession hit in 2008, according to fresh research from the Reputation Institute – with advertisers like Delta Airlines, Uber and Ryanair taking the biggest reputational hits over the past 12 months.
The Reputation Institute’s RepTrak report, ​which is made up of around 31,000 individual ratings and over 293 nominated companies, has found that the reputation of firms operating in the country has