People v platform: does your brand really need to be in the metaverse?

It’s seemingly hard for brands to resist the allure of the metaverse, but is it for everyone? Callum Gill of DRPG unravels the complexity of marketing on the platform.
‘We want to do something in the metaverse’ is a common client request these days. But it’s about as useful as saying ‘we want to do something on the internet.’
The question that must be answered when this is asked is why? With what can only be described as a tech gold rush, the past few years h