Pedigree features its Pup-letes in adorable sports campaign

Scoot over March Madness, the Pedigree “Pup-letes” are here. The dog food and treats brand, along with BBDO NY, created a series of videos around “What does it take to be a Pedigree pup-lete?”
Started in 2016 with the puppy bowl, the brand expanded the campaign with three new videos in 2017 that feature basketball, soccer and racing.
“We choose a variety of sports that our audience could relate to, attracting Pup-lete viewers from different fandoms and markets