Pearson's Project Literacy asks the public to ‘Give their Word’ to commit to breaking illiteracy

Education company Pearson’s group Project Literacy has rolled out its ‘Alphabet of Illiteracy’ campaign as it gears up for a second year of sharing with the public the importance of literacy to the public.
The 2017 campaign is focused on ‘inter-generational illiteracy’ with a series of films featuring people who suffer from these issues.
Slots lasting half a minute, a minute and a minute and a half will be be seeded in the US and UK by the Village Communications for