PCH/Media continues adtech repositioning, strikes header bidding deal with OpenX

Publishers Clearing House (PCH) – a direct marketing firm associated with sweepstakes – has struck a deal with OpenX that will see it use the adtech firm’s header bidding technology to help bolster ad revenue yield after early beta tests bolstered revenue 26%.  
PCH, which claims audience numbers of over 100 million unique users each month, is now working with OpenX’s technology  to segment its audiences, and then offer brands the opportunity to advertiser to it