Paul Gubbins: Thoughts from the programmatic coal face...

It's been a hectic few months in the ad & martech sector so I wanted to share a brief overview of some of the things that have caught my eye..
 
Dmexco
 
Off the bat, Dmexco is not going anywhere. It felt just as big this year as it has ever been. Ok, there were fewer agencies in attendance but i feel that is more a reflection of the day to day pressures they are under rather than the event no longer being relevant for them. That said, the consultancies were there in force and thei