Paul from British Gas has a rough day for seemingly heartfelt David Bowie tribute tweet

Running a brand’s social media account can be a tough ask. Staff are tasked with maximising engagement and being interesting and all while retaining an air of professionalism.
The ‘British Gas Help account’, which consistently retains a personal touch from staffers, came under scrutiny after sending a tweet featuring #RipDB, the hashtag marking a year since David Bowie’s death. The tweet read as follows.
Morning all. A year today we lost a pop icon David Bowie, time flys