Paul Frampton: advertising enters a new era of leadership
We have entered a new era for marketing and advertising.
The grand old man of advertising, Sir Martin Sorrell is out and plotting with a blank piece of paper. Like Wenger at Arsenal and Ferguson at Man Utd, he perhaps stayed for one or two seasons too many, but few would dispute his remarkable achievements over three decades.
Conversely, with less fanfare, but more elegance, Maurice Levy, stepped back and welcomed a new captain to the helm. In March, the “Sprint to the Future” strate
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