Patagonia pays it forward as proceeds from Black Friday will be donated to local, environmental non-profits

With the biggest consumer shopping day of the year happening this week on Black Friday, outdoor gear company Patagonia has chosen to make it about generosity and caring for our planet. 
The company announced this week that it will donate 100% of global Black Friday sales in stores and online to grassroots organizations working in local communities to protect the air, water and soil for future generations.
The company will donate to small groups, often underfunded and under the radar, who wo