Pass the remote - it's time to change the channel on TV metrics

Earlier this week, the UK’s TV ratings body, Barb, revealed that online video services such as Facebook and YouTube still have a way to go before they can become accredited. In one fell swoop, Barb has managed to bypass what is now a huge chunk of the TV viewing ecosystem.
We cannot ignore the fact that viewing behaviour is changing. Just last month the BBC admitted that young people are spending more time watching Netflix than all of its BBC TV services and listening to streaming services