Participation pays: Study from Iris reveals how major brands are harnessing ‘people power’

Creative innovation network Iris has created the world’s biggest global study on consumer involvement. The aim of the study is to reveal why many of the world’s most successful brands are choosing ‘Participation’ as a key marketing technique and to identify the common traits of success.
The Participation Brand Index analyses qualitative data from 14,000 consumers, across 5 regions (U.K, U.S, Brazil, Thailand and Australia) and 177 brands across 6 sectors (automotive, cons