Paralympics 2016: Sponsors’ ‘sporadic’ efforts fail to engage

Ten of the biggest Paralympics sponsors only generated a combined 5,116 global mentions during the week-long Games, according to the latest Brand Agility Index study by PR firm Waggener Edstrom Communications [WE].
Having analysed all conversations and engagement levels from brands across news, blogs, forums, Twitter, Facebook and Instagram, WE found Atos to be the most mentioned sponsor (1,658 mentions) followed by Samsung (1,028).
However, major brands such as Coca Cola only created 312 global