Pandora taps Foursquare to show how digital ads impact offline behavior

Personalized radio service Pandora is using Attribution by Foursquare, a tool that provides real-world conversion measurement for cross-channel media, to help its advertisers better understand how their digital ads are driving foot traffic to brick-and-mortar locations.
Foursquare said Attribution by Foursquare tells advertisers about visits to stores, incremental visits, lift for a campaign, return on ad spend, incremental revenue, impressions and devices reached. It also provides audience insi