Pandora selects McCann London for global advertising campaign centred on female empowerment

Jeweller Pandora has appointed McCann London to develop a global advertising campaign celebrating female empowerment through jewellery.
The agency will be responsible for creating Pandora’s above-the-line advertising and supporting other communication channels for the campaign’s launch, which is scheduled for spring/summer 2017.
The Danish and multinational brand has tasked the ad agency with taking it in a new direction to position female empowerment at the centre of its m