Panasonic takes aim at grooming market, reaching a young, hairy audience with Chris Kamara

Electronics brand Panasonic is on the hunt for a young, fresh audience. To seek out this elusive consumer, it’s not pushing its historic success in big consumer electronics but is instead setting its sights on recapturing the grooming market with a little help of football pundit Chris “Kammy” Kamara.
Panasonic is not new to the world of grooming, but with its latest campaign – designed to promote the new i-Shaver product in particular – it hopes to position its Groo