P&G, Tesco, O2: 5 things that mattered this week and why

P&G reinvents agency relationships with new model that combines talent from rival agencies
Procter & Gamble has been promising to rid the ad world of its “archaic Mad Men model” and the company’s chief brand officer Marc Pritchard revealed the latest step in that strategy this week with a new agency model for creative that aims to get talent crossing the holding group boundary.
The as-yet unnamed agency will combine the very best people from WPP, Publicis and Omnic