P&G on how it cut agencies by almost 50% to optimise its marketing spend

P&G’s CEO David Taylor addresses an audience.Procter & Gamble (P&G) has reduced the number of PR and advertising agencies it works with by roughly 50%, as it looks to make further efficiencies around its promotional spending.
The FMCG giant has been on a mission to become “simpler and more focused” over the last decade. In just over two years, it has divested, discontinued or consolidated 105 brands, reducing the number of categories it competes in by 60%.
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