P&G looks to even greater marketing efficiency to help tackle disruption

Procter and Gamble (P&G) is planning to increase marketing efficiency still further as it looks to tackle disruption coming from discount retailers, ecommerce and private label products that are hitting its pricing and profit margins.
Speaking on a call with investors this afternoon (19 April), CEO David Taylor looked to reassure that it is “not business as usual” at P&G as it reported “modest” Q3 earnings and suggested full-year sales growth would come in at the