P&G transparency fallout: Is this the end or a new beginning for digital media?

Digital media is all around us and there’s arguably never been a more exciting time in marketing, but there’s also never been an easier time to waste your advertising budgets chasing false promises.
While I’m a long term advocate of the potential power of digital I’ve also closely followed, and often agreed with, many of its more vocal dissenters. At the end of January, the likes of Mark Ritson and Bob Hoffman gained a powerful new ally in the form of P&G&rs