P&G: ‘more agency cuts are on the way’

Proctor & Gamble's (P&G) cull of its advertising and production costs look set to continue after chief executive, David Taylor, today warned that it sees “more saving potentials in these areas” in the coming years.
The slashing of agencies began in 2014, as P&G sought to reduce the 6,000 it works with by nearly 40% and cut spending on agency and production services by $400m. By 2016, it had began “pooling production” and “open-sourcing” its creativ