PamCo audience measurement looks to solidify publishers’ place on brands media plans

The Published Audience Measurement Company (PamCo), which has replaced the National Readership Survey (NRS), has launched a fresh measurement system offering up more granular insights to advertisers.
Taking into account newsbrands and magazines, the system was designed with getting brands to funnel spend back into newspapers and magazines in mind. 
Dubbed Audience Measurement for Publishers, the updated data currency will, unlike NRS, allow advertisers to see audience reach across all