Paddy Power pins down first Snapchat geofilter with St Patrick’s Day Cheltenham creative

In claiming a gambling sector first, Paddy Power has rolled out a Snapchat filter tied into St. Patrick's Day and the Cheltenham festival.
Social media users in the UK and Ireland will be able to access the geofilters on Friday. A banner on the page reads ‘Happy St. Patrick’s Day’ while referencing the brand’s PR stunts.
The geofilter was designed by the bookies’ in-house team, adding to its video contributions to the app under ‘thepaddypower’.
M&ia