Paddy Power offers 'Alternative News' with Amazon Echo tie-up

Paddy Power has become the first bookmaker to launch a skill for the Amazon Echo and, in a typical fashion for the brand, has adopted a humorous approach to the initiative with an alternative take on the news headlines.
The betting firm’s skill, a feature which allows Amazon Echo users to interact with a specific brand in a more intuitive way, takes the form of a flash briefing offering alternative news headlines in an Irish accent.
The new feature is activated when users ask “Alexa,