Paddy Power Betfair bets big on advertising to mitigate regulatory change

Paddy Power Betfair is to double down on advertising as revenue and earnings run out of steam as it gives the go ahead to boosting its marketing budget from £300m to £320m.
The merged business has been forced to respond after conceding that the Paddy Power brand was conceding market share to industry rivals Bet365, Ladbrokes Coral and William Hill.
Added to these woes is a toughened regulatory environment with the UK said to be investigating the introduction of tighter restrictions o