Paddington 2 embraces Facebook masks in promo push

StudioCanal has released Facebook masks as a means of engaging fans of the iconic Paddington Bear in the run up to the release of the sequel movie.
Users can adopt Paddington’s hat and duffle coat, creating sharable content such as images and videos in a way many studios are embracing, albeit varying between Facebook and its rival Snapchat.
The filters were created by Havas agencies Cake and Fullsix media in collaboration with StudioCanal.
Jamie McHale, digital marketing manager at StudioC