Overheard at B2B World Fest: ‘B2B marketers need to connect with the whole person’

The Drum’s editorial team is covering B2B World Fest 2022 live. Here are the insightful, poignant and provocative things industry leaders are saying...
Yusuf Chuku, executive vice-president, client strategy and insights at NBCUniversal Media
We should stop saying B2B. Move from B2B to B2Me. It’s more holistic. There was a time if you talked about a businessperson, and often used to say a businessman, and a particular image popped into your head. The reality is they don’t look l